The Club Manager brings a professional dimension to the club that you simply don’t get from volunteers running a club. They understand the history and tradition of the game and the club culture we are trying to create.
The role has significantly moved on in recent years with a large focus on Education now part of the role. With the role now being so diverse in terms of the knowledge required. The Club Manager’s multiple key roles typically include Board, Committee and individual member relationships and responsiveness, executing the Club’s vision, administration, teambuilding, communication, Club culture, leadership, visibility, annual and long term budgets, capitals and future capitals planning, owned and leased equipment and services contracts, maintenance, agronomy, amenities, kitchen, dining and beverage services, sports, special event and social planning, solid financial stewardship, membership sales, marketing, multi-department staff hiring, retention and training, HR and legal issues, as well as role modelling and member services on which the success or failure of every Club hangs.
In essence the modern club manager oversees all day to day operations of the club under the supervision of the board of management of the club. This relieves huge stress from the board who mostly operate on a voluntary basis.
Most Club Managers have an instinctive and well-rounded ability to change with the tide. They have an inherent and experienced executive ability to reflect and appropriately execute the revised goals and objectives set forth by their Board, which can be dramatic, and often happens coincidental to Board Member changes.
Well-run Clubs operate within the confines of a well-thought out strategic or long-range plan, designed to ensure its members years of consistency in their enjoyment of Club amenities and lifestyle. Annual operating plans serve to protect the Club’s long-range goals. The key factor in achieving the long-range goals of a Club is the effectiveness of the chief business leader or Club Manager. Whenever this role is changed, all of these plans are subject to change, which creates temporary or even permanent interruption. Since a primary factor for member satisfaction is consistency, an atmosphere of constant or rapid change can be the root of much disruption and uncertainty for the membership.